Turn more tables and delight guests with a POS built for family style restaurants. That can be tough when youre running a business. Check your messages to find people whove reached out about potential partnerships, or look for people whove already posted a positive restaurant review. But by all means, get as fancy as you like if thats on-brand for your restaurant. Since its launch in 2016, TikTok has grown into an entertainment platform, news source, and marketing channel. The core of our all-in-one restaurant management system. Its someone who has a small but highly engaged following someone whose recommendations, including restaurant recommendations, carry a lot of weight with their followers. So, lets walk through a few of the advantages of leveraging this social media platform to help you surpass your restaurant competition. When youre just getting started with TikTok marketing, it can be challenging to decide what to post. And if youre a parent, turning to your kids with the question might not get you anything more than an eye roll. | Feature a weekly TikTok special (meal or drink) | . original sound. Execute large orders on tight deadlines with an intuitive platform built with catering in mind. When it comes to restaurant, you really want to show the items on your menu! Use TikTok to get the word out about it! Test TikTok advertisements 9. You can run a contest, have a cook-off between your staff, use your creativity. Places that have a clear aesthetic like an Italian cafe that's completely pink from floor to ceiling typically garner coverage. Chipotle's #guacdance challenge was one such huge hit. Harness the power of TikTok by using it to convert viewers into email subscribers. Maybe play a game of guessing the ingredients. When it comes to easy, rinse-and-repeat TikTok ideas for restaurants, it doesn't get much better than recipes and tutorials. To start, build interest in the event with fun, trendy videos. Speed is crucial keep viewers interested by switching courses quickly. Creativity is key on TikTok. If they love the dish, you might gain a new customer. Crumbl Cookies uses this strategy regularly with its popular weekly flavors series. And on TikTok, testimonials can be fun. I know what youre thinking, Its a video social network, where the heck does my restaurant fit in there?. Influencer marketing is a great way to reach new audiences. 3925 views | Originalton - edits :) 1107 deejairiangkrul Digital Marketing with Deejai Take this one step further by creating an interactive hashtag challenge associated with the experience. Notice how sweetgreen mentions their chimichurri bowls in the video description? Click here to join Grubhub today. And, since the TikTok algorithm takes your location into consideration, its a great way to increase your local exposure. #contentideas #contentmarketing #contenttips #restaurantcontent". What video ideas will you try? TikTok 101 Setting Up a Restaurant's TikTok. How can you use TikTok to market your restaurant business: 1. Relief. TikTok Ideas for Restaurants. The platform was initially known for its viral dance videos, but its grown to feature so much more than fancy footwork. Partner with influencers 5. Promotions advertised on TikTok. The Cheesecake Factory got in on this trend in a recent TikTok video of freshly baked bread. Thats why weve put together this guide to TikTok marketing for restaurants. Part 3 | Food & drink recipes. With this feature, you'll be able to see data on trends and your audience behavior. What types of tiktoks would make you want to go to a restaurant? .tiktok-ze5eiw-SpanViews{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;padding-right:12px;color:rgba(22, 24, 35, .75);}7667 views|.tiktok-15ooo5t-H4Link{font-family:ProximaNova,Arial,Tahoma,PingFangSC,sans-serif;font-weight:400;font-size:14px;line-height:20px;display:inline;color:rgba(22, 24, 35, .75);margin-left:12px;}.tiktok-15ooo5t-H4Link a{color:rgba(22, 24, 35, .75);}. Most people never see the back-of-house at their favorite restaurants. Restaurant owners/ SMMs - Youre going to want to screenshot this. There are a number of things you could do with the live event option on TikTok. TikTok video from Yaasameen |The Content Brain (@thecontentbrain): "10 content ideas for restaurant owners or those in the restaurant industry! For instance, you could recreate a proposal that took place at your restaurant or create a parody of the different personalities that frequent your establishment (with your customers permission, of course). And the testament to that fact is the fivemillion-plus followers he has on TikTok. People use TikTok as a way to have a laugh, take part in challenges, and escape from the mundane reality of everyday life, so try and reflect that in your own content. So, what does this mean for you specifically? Here are 10 tiktok ideas for restaurants that you can use to reach out to your target audience and promote your business. That being said, you dont need the most followed person on TikTok for your collaboration. By the time the dish rolls out, your customers will have a new appreciation for the effort that went into it. Northern Ontario, Canada restaurant The Breakfast Pig leverages this trend by posting a video of its new waffle breakfast poutine. But like other social media platforms, it comes with risks and rewards and requires a bit of letting go. TikTok restaurants are also usually known for one or two things, whether that's a bottomless brunch deal, a shawarma tower, or a rooftop carousel near Times Square where you can drink grapefruit tequila out of IV bags. TikTok video from Thesamepaigeco (@thesamepaigeco): "Restaurant owners/ SMMs - Youre going to want to screenshot this. Duet and Stitch are two TikTok features that enable you to integrate other users videos into your content. Adding special effects and music to your restaurants TikTok videos can help stop the scroll and get your content noticed amidst a sea of competition from other creators. As a restaurateur in the 2020s, you know that social media platforms like Facebook and Instagram play a huge role in building awareness of your venue and driving diners to your door. Just put the link in your TikTok bio with a start your order here call to action, and use videos to drive traffic to the link. In 2021, the average TikTok engagement rate for the profiles analyzed was 5.96%. POV: The social media girl comes into the restaurant to film her crazy TikTok ideas. Over 100,000 restaurants trust NCR to help them run their operations, drive sustainable growth and create frictionless guest experiences. Behind the scenes recipe R&D for new menu item People go to TikTok to laugh, get involved in challenges, and escape from the seriousness of everyday life. When you're planning your restaurant's TikTok strategy, keep in mind that the top-performing content types are Entertainment, Dance, and Pranks. Include everything from cocktails to appetizers and desserts; you can even suggest cocktail and appetizer pairings. Restaurants | TikTok Ideas for | Feature your best dishes & drinks! So try and capture that in your content. Serve drinks faster and sell more top-shelf upgrades with the POS built for bars. Today, you can reach thousands of potential customers online with a 15-second video created on your smartphone. Funny videos made by staff. Once you build the list, you can start promoting your restaurant directly to customers. For reference, watch how High Speed Dining packs multiple courses into 30 seconds. This is one of the most underused TikTok ideas for restaurants. Make Relevant, Concise, and Engaging Content The restaurant content you share on TikTok is more than just a photo or video - it's your brand. Tutorials are a fun way to build trust with your customers and enable them to participate at home, even when they cant make it into the restaurant. The trick? But for better. This will make them feel like they are part of your community and will create a connection with your brand. Access more diners with rates as low as 15% (including delivery) to help your restaurant grow, Review pricing options to get started on Marketplace, Your commission-free branded online ordering website, Point-of-sale and tech integrations to help simplify your operations, Delivery and pickup solutions that fit your needs, Concepts that can multiply your revenue without additional overhead costs, Promotion and loyalty tools proven to build your business, Grubhub for Restaurants: your hub for your entire Grubhub account, A free tool to calculate your profitability and ROI, Advice on marketing, loyalty and customer experiences, How we serve restaurants and their communities, Tips for efficiently running your restaurant, Partner success stories from real restaurants, Support resources to help you make the most of Grubhub. Creating engaging content that resonates with your customers is the future of marketing. Whether you want to spend V-Day stuffing your face with food from your favorite restaurants or doing a fun craft. Get a TikTok Business Account (it's free!) Keep lines moving and drive repeat business with an intuitive POS made for coffee shops. Create a mystery surrounding the new item. Use TikTok challenges 6. original sound. Be relatable and be ready to make content without inhibitions. One key difference is that while content creators primarily share photos on Instagram and text on Twitter, they share short-form videos on TikTok (15 second videos, to be exact). Part 2 | Film customers doing a taste test of something on the menu! Reach more customers and keep them coming back with a POS built to run at QSR speed. Here are 10 tiktok ideas for restaurants that you can use to reach out to your target audience and promote your business. Any type of content that increases interaction with your audience is a hit on TikTok. In this Valentines Day-themed video, Pizza Hut shows off its playful side by superimposing eyes and a mouth onto a heart-shaped pizza and calling it the hottest thing in the room.. Behind the scenes recipe R&D for new menu item 2. Theres no better way to get customers excited about your new menu items or daily specials than by showing them how delicious the food looks. In this TikTok video, Texas-based chain Whataburger teams up with Austin blogger @rachellately for a lighthearted video about how getting her Whataburger fix upon returning to the Lone Star State after traveling has her feeling like herself again.. Imagine your chef just created a special. By comparison, the next-closest of the other platforms was Instagram, at 0.83%. Not only you engage them with your account, but also get to know what they want. Always try to think outside the box when creating content for your restaurant. Boost guest satisfaction by letting diners confirm orders. *Grubhub Restaurant Intelligence Technomic Report 2022, What to know about your restaurant profit margin, How to increase customer loyalty in your restaurant, Why kids menus make your restaurant more attractive, Simple yet effective employee recognition ideas, How to prepare your restaurant for Thanksgiving dinner. Lets not forget about the virality effect. Jazz it up with videos and live streams 2. Lets dive in! Use the latest trends. Have your bartender show how you build your best selling cocktail. And that should pave the way for your success. How-to videos. For example, the messages to quotes' trend were used by a lot of restaurants to turn their customer reviews into quotes. Read Time: 6 minutes 6 Fresh Marketing Ideas for Restaurant Brands in 2023 . Dont forget that you can do this all while receiving commission-free orders on Grubhubs Direct platform. Even more impressive, revenue in the online food delivery segment is projected to reach $30.41 billion in 2022.. Want more than five articles a month? Give TikTok users a peek with videos that show the fast-paced environment and care that goes into each dish. competition average*. Showcase the farm where you get your ingredients from or introduce viewers to the baker who makes your bread. TikTok video from Thesamepaigeco (@thesamepaigeco): "What types of tiktoks would make you want to go to a restaurant? Weve already discussed some of the benefits of influencer marketing. Should we do a part 3? Asian-themed chain P. F. Changs does exactly that in this TikTok video, which begins in the restaurants entryway and ends on the patio, showcasing the food, bar, and decor in between. . #businessowner #restaurantowner #restaurantowners #tiktokideas". New menu item launches. What exactly is a micro-influencer? Mini games are an excellent way to do that. Thats fine; it might even work to your advantage. What kind of video content are we talking about? In contrast to Facebook, where you typically have to put advertising dollars behind your posts to generate engagement, TikToks users are highly engaged with content shared on the platform, allowing you to reach them without spending a dime. A video that takes 5 minutes to shoot could get millions of views, changing your life and your business. Streamline FOH-BOH communication to deliver a seamless dining experience. TikTok is a visual medium, so it presents a fantastic opportunity for you to give your audience a peek at everything from your food to your dining room. Sharing videos of your latest culinary creations is an excellent tactic for promoting your restaurant on TikTok. Restaurant Get the latest restaurant trends and ideas in your inbox. For now, these TikTok ideas for restaurants aim to help you get more engagement on the platform and send some of those users to your website. 2. Organize live events 4. Turn long lines into large profits with a fast and reliable POS for food trucks. As a result, many brands, including restaurants, are starting to take to the platform in an effort to reach the next generation of customers. Basically, create hype. TikTok trends for restaurants have become all the rage and for good reason, the research shows just how effective it can be. Be relatable and drop your guard. This could include creating a mashup recipe or a farm-to-table dish that you dont normally offer. TikTok can also build a sense of urgency around limited-edition dishes. Dont be afraid to show your failures TikTok users love a realistic perspective. TikTok video from Thesamepaigeco (@thesamepaigeco): "If youre a restaurant, save this one for later! Collaborative content is another way to engage users. How to capture content for your restaurant like a pro | The shots & angles you need to know | the cheers | . GASLIGHT. Share videos of your chef(s) making popular dishes at your restaurant to give them an idea of what goes on in your kitchen, or follow Chipotles lead by breaking down a signature recipe for your followers to recreate at home. Share videos of your chef (s) making popular dishes at your restaurant to give them an idea of what goes on in your kitchen, or follow Chipotle's lead by breaking down a signature recipe for your followers to recreate at home. #Y. We understand the struggle of coming up with fresh content all the time. Creators can add sounds, songs, special effects, and filters to their videos, and users can like, comment on, and share the content. Sign-up for a free account. TikTok video from To Turn the Tables (@toturnthetables): "How to take content for your restaurant like your favorite foodie bloggers! Log in to follow creators, like videos, and view comments. Recently launched a new loyalty program or app? Use the six ideas below to promote your restaurant on the most engaging platform and capture the opportunity and growth that TikTok . And makes TikToks of him making the Subway sandwiches that the customers order. When you are looking for TikTok ideas for your restaurant, keep in mind that the most popular types of videos are those that are entertaining, involve dancing, or are prank-related. Testimonials aren't just a great TikTok idea for restaurants but are a powerful marketing tool as well. TikTok video from BY IVEY HALE (@iveys_journey): "comment your fav restaurant #tiktokideas #tiktokforbusiness #tiktokforbusinessgrowth #contentcreators". While Americans love dining or getting delivery from restaurant brands, the competition is fierce. For example, you could work with other chefs in your area or local producers to provide a fresh perspective on your channel. Interviews with staff 3. 5 TikTok Ideas for Restaurants to Promote their Business 1. A recent survey found that 44.5 percent of diners go out to eat at least once a week. Collab with vendors Nearly 9 out of 10 restaurant owners surveyed agree that Grubhub delivers a high ROI to their business - higher than the Plus, its a chance to experience your food without feeling like they wasted money if its not to their tastes. Turn more tables, upsell with ease, and streamline service with a powerful system built for FSRs. 4. Behind-the-scenes videos. This helps make content more memorable and easy-to-find. Before we get started, let us be clear: you dont need videography equipment or a script to create content for TikTok. 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